Module 1 - Digital Advertising Fundamentals

50 Questions | Multiple Choice Instructions: Choose the best answer for each question.

Module 1 - Digital Advertising Fundamentals

1. What does CTR stand for?

1: 1. What does CTR stand for?

A) Cost To Reach

B) Click-Through Rate

C) Conversion Tracking Report

D) Cost Total Ratio

2. Which pricing model charges advertisers per 1,000 impressions?

2: 2. Which pricing model charges advertisers per 1,000 impressions?

A) CPC

B) CPA

C) CPM

D) CPV

3. What is the primary difference between SEM and SEO?

3: 3. What is the primary difference between SEM and SEO?

A) SEM is for video ads, SEO is for display ads

B) SEM is paid search placement; SEO is earning organic rankings

C) SEM only works on social media

D) There is no difference

4. In Google Ads, what does Quality Score measure?

4: 4. In Google Ads, what does Quality Score measure?

A) The advertiser’s total budget

B) Ad relevance, expected CTR, and landing page experience

C) The number of competitors bidding on a keyword

D) The size of the ad creative

5. What is “retargeting” (or “remarketing”)?

5: 5. What is “retargeting” (or “remarketing”)?

A) Targeting users based only on age and gender

B) Showing ads to users who previously visited a site or app

C) Bidding higher than competitors automatically

D) Randomly targeting new users each day

6. Which platform-side technology do publishers use to sell ad inventory programmatically?

6: 6. Which platform-side technology do publishers use to sell ad inventory programmatically?

A) DSP

B) DMP

C) SSP

D) CRM

7. What does RTB stand for in programmatic advertising?

7: 7. What does RTB stand for in programmatic advertising?

A) Real-Time Bidding

B) Retail Traffic Boost

C) Return Targeting Base

D) Registered Trading Bureau

8. Which of the following is an example of contextual targeting?

8: 8. Which of the following is an example of contextual targeting?

A) Showing a cooking ad on a recipe website

B) Showing an ad only to people over 40

C) Showing an ad to someone who abandoned a cart

D) Showing an ad based on GPS location

9. What is “ad fatigue”?

9: 9. What is “ad fatigue”?

A) When an ad loads too slowly

B) A decline in performance from users seeing the same ad too often

C) When an advertiser runs out of budget

D) A technical delivery error

10. What formula calculates Cost Per Acquisition (CPA)?

10: 10. What formula calculates Cost Per Acquisition (CPA)?

A) Clicks ÷ Impressions

B) Total Spend ÷ Conversions

C) Revenue ÷ Ad Spend

D) Total Spend ÷ Clicks